The “Spaced Repetition Learning Project,” launched by Ali Raif Pharmaceuticals to enhance its field teams’ learning experience, won a Gold Award at the 2026 Brandon Hall Group HCM Excellence Awards®.
The project received a Gold Award in the “Best Custom Content Learning” category at the 2026 Brandon Hall Group HCM Excellence Awards®, which recognize innovative practices and their measurable impact in the fields of human resources and learning and development.
Nihal Arslan, General Manager of Ali Raif Pharmaceuticals, commented on the award: “Building on our well-established history and corporate values, we place great importance on supporting our employees’ training. The project’s innovative design embodies our approach to making the learning journey a natural part of the daily workflow. The recognition of this innovative project with a Gold Award on the international stage is a testament to our team’s dedicated efforts and the strategic importance Ali Raif Pharmaceuticals places on its people.”
İrfan Kale, Training and Development Manager at Ali Raif Pharmaceuticals, shared his thoughts on the award: “The core philosophy of this project was to transform learning from a one-off experience into a process that unfolds over time, is reinforced through repetition, and is integrated into the flow of work. Seeing this approach recognized with an award on the global stage is a meaningful achievement for our team.”
An Innovative Approach to Learning
Across the business world, there is a growing emphasis on embedding learning into everyday work rather than limiting it to formal training events. Developed in response to this need, the “Spaced Repetition Learning Project” has aimed to transform learning from a one-off experience into a process that unfolds over time, is reinforced through repetition, and is integrated into the flow of work.
As part of the project, the traditional approach to training was reimagined through digital and interactive learning experiences. Different learning formats, including “Bite-Sized Podcasts,” microlearning modules, instant knowledge checks, and scenario-based role-play videos reflecting real-world field situations, were brought together to give employees practical, timely access to the information they need. This approach was designed to help field teams reinforce their knowledge through shorter, more accessible, and more sustainable learning experiences.
The Gold Award won by the “Spaced Repetition Learning Project” was strong evidence that Ali Raif Pharmaceuticals’ innovative approach to learning and development had gained recognition on a global scale. We thank all our colleagues and stakeholders whose dedication and contributions made this project possible, from its initial conceptualization and learning design through content development, implementation, and ongoing enhancement.
By extending our “Adding Value to Life” approach to employee development, we continue to develop innovative learning models.
The Brandon Hall Group
The Brandon Hall Group HCM Excellence Awards® is a globally recognized awards program that evaluates and honors organizations for innovative practices and measurable business impact across human resources, learning and development, talent management, and leadership. With more than three decades of history, it is considered one of the most prestigious HR excellence award programs worldwide.