The “Myths and Facts in Cardiac Health” project, through which Ali Raif İlaç addresses misconceptions about heart health using scientific information and humor, received a Bronze Stevie® Award in the 2026 International Business Awards.
The project was crowned a Bronze Stevie® Winner in the “Achievement in Corporate Responsibility” category at the 2026 International Business Awards, one of the world’s leading business awards programs. The jury described the project as an accessible and effective health communication initiative that uses humor in a bold and original way to combat misinformation.
Nihal Arslan, General Manager of Ali Raif İlaç, commented on the award: “The Myths and Facts project presented a new and original way to share with the public the knowledge we have accumulated over 60 years in the field of heart health. The project’s global recognition reflects our team’s dedicated efforts and Ali Raif İlaç’s commitment to social responsibility by making scientific facts accessible to everyone in clear, easy-to-understand language through the power of humor.”
Seda Turhan, Corporate Communications Director of Ali Raif İlaç also shared her thoughts on the project: “Building on our long-standing heritage, we continue to develop healthcare solutions, and projects that benefit society have always been among our main priorities. This award, which we received in recognition of our corporate responsibility efforts and the health communication approach we implemented as part of the Myths and Facts project, was a wonderful validation of our commitment to ‘adding value to life.’”
As part of the International Business Awards, organized by The Stevie® Awards for the 23rd time this year, more than 3,400 entries from 82 countries and regions were evaluated. More than 210 independent judges serving on expert committees selected the winners based on their evaluations.
A Window to Accurate Information Through Humor
Does coughing during a heart attack really save lives? Does exercising harm your heart? Do people who take blood pressure medication become addicted to it?
In everyday life, we frequently encounter widespread misconceptions about heart health that are often mistaken for facts. Ali Raif İlaç launched the “Myths and Facts in Cardiac Health” project to raise awareness of these misconceptions and promote access to accurate information.
The project was designed and developed under the scientific guidance of Prof. Dr. Erdal Belen, Clinical Chief of the Department of Cardiology at Istanbul Haseki Training and Research Hospital, University of Health Sciences, and Chair of the Atherosclerosis and Preventive Cardiology Working Group of the Turkish Society of Cardiology.
As part of the health communication initiative, common misconceptions about heart health were addressed through original cartoons by illustrator Alper Yılmaz. The project also features evidence-based content, short videos, and podcast episodes.
Capitalizing on humor as a tool for health communication, the project made scientific knowledge accessible in everyday life through diverse content formats on www.dogrubilinenyanlislar.com.tr. Delivering accurate information about heart health in shareable formats designed for reading, listening, and watching, the project will continue to promote access to reliable information through informative flyers.
The Bronze Stevie® Award received by the “Myths and Facts in Cardiac Health” project represents global recognition of Ali Raif İlaç’s efforts to combine scientific information with creative storytelling in health communication.
We would like to thank our team members who managed every stage of the project, from concept development to information architecture and digital content management; our medical adviser; our cartoonist; and all our stakeholders who contributed to the project’s success, from creative development to production.
Guided by its “Adding Value to Life” approach, Ali Raif İlaç continues to combine its healthcare expertise and experience with communication initiatives that contribute to public health awareness.
About The Stevie Awards
The Stevie Awards are one of the world’s leading awards programs recognizing excellence in business. Launched in 2002, the awards honor organizations for their innovative practices and achievements across a wide range of fields, including human resources, customer service, marketing, communications, innovation, and corporate social responsibility.